I’m Lexi VandeVen. A creative director based in Kansas City.
I build ideas into systems — brand worlds, visual identities, and experiences designed to feel lived in, not just looked at. Welcome.
( About me )
I've spent 11 years building things that didn't exist yet — brands, creative systems, departments, and now a business of my own. I lead across art direction and copy because I think the best work happens when those aren't separate disciplines.
I'm drawn to complexity. The briefs where the answer isn't obvious, the categories where creative has been underestimated, the moments where someone needs to define what the work should even be before making it.
That's where I do my best work.
What i do
Creative Direction
Brand Strategy
Campaign Systems
Art Direction & Copy
TV & Video Production
AI-Integrated Workflows
Experiential & Environmental
Work experience
Extras
In rotation
dinner parties with unnecessary details,
niche typography accounts,
creative work that still holds feeling,
interiors that feel collected over time,
gardening for the tactile reset,
long drives with music,
or giggly squad playing too loud.
What i'm listening to
Charles Eames